Customers and prospects consume your messages across an ever-widening variety of platforms, devices and media. Your message needs to ring true and steady wherever people are interacting with your brand. With cross-channel marketing, the customer is at the center of the campaign. They are followed and tracked while they switch from one channel to another. Listening to the customer and engaging at the right time, with the right content, on the right channel is much harder to do, but when done well is more effective than just pushing the same content to all customers on all available channels.
Our technology-driven solutions allow you to effectively and easily engage your customers at the right time, with the right content, on the right channel. Your brand is strong and your message is seamless.
Examples of cross-channel marketing:
- Strategic Development
- Variable Print, Direct Mail & Email
- Triggered Campaigns
- On-Demand Print & Email Campaigns
- 24/7 Dashboard & Robust, Secure Reporting
CLIENT SUCCESS – product launch of antibacterial wipes
The Scan Group helped with marketing tools, including product photography, design, copy editing, and printing. “It’s so easy and convenient to work with everyone at The Scan Group”, states Roy Scharrer.