1-to-1 Marketing


It’s no secret that when you focus on a customer’s preferences, it enhances the customer experience and builds loyalty. Measuring behavior and engaging people in a highly relevant, personalized manner is proven to gain attention and boost sales. 1-to-1 Marketing describes a marketing strategy that emphasizes this kind of highly-personalized interaction.

Use personalization with direct mail, catalogs, letters, landing pages online, emails and more to make your marketing even more effective.

1-to-1 Marketing

The ways in which you can personalize your marketing are endless

The idea is to make your clients or customers feel as though you are addressing them directly. Use an existing customer database to make the information you’ve collected work for you. Something as simple as including names in email subject lines or on direct mail pieces typically solicit a greater response rate.

If you don’t have a customer database, or if your database needs improvement, targeted marketing can help your build a stronger database by improving information.

We make it easy to connect with your prospects and customers using personalized, meaningful messages. With our variable data solutions for print and digital content, your message will captivate and engage. We’ll make it simple for you to more closely connect with each customer.

1-to-1 Marketing Example

Use Targeted 1-to-1 Marketing in the following ways:

  • Strategic Development
  • 1-to-1 Printing
  • Personalized URLs, also called PURLs
  • 1-to-1 Email Marketing
  • Lead Development