RICH AND PERSUASIVE DIGITAL ASSETS ARE KEY TO A BRAND’S ECOMMERCE SUCCESS
The Scan Group’s talented creative team develops globally-recognized digital content that helps ensure a brand is set for online success. Whether it’s mobile ready imagery, SEO written copy, or enhanced content that’s compelling, our team delivers.
We’re experts in creative, especially that related to eCommerce. Shoppers are immersed and engaged with content we develop which ultimately leads to sales conversion.
- Base Images – front, back, and side package shots including mobile ready hero
- Base+ Images – customized claim, benefit, how-to-use, infographics, cross-sell, lifestyle
- Videos – product in use, how to use
- Enhanced Content – Amazon A+
WHY MOBILE-READY CONTENT?
Imagine if shoppers cannot easily view product content on a mobile device. There’s a chance that a conversion will be lost. Having mobile-ready content addresses this concern and is the first step in providing an exceptional mobile user shopping experience.
In most cases, the first image shown at the top of a product detail page is that of the package. Unfortunately, they can be hard to depict on a small screen– especially the main communication points. Mobile-ready hero images quickly convey the brand, variant, and size/quantity. Many online retailers are embracing they images knowing that the payoffs include having less frustrated shoppers and increased conversion rates.
The Scan Group are established leaders creating mobile-ready content.
THE NEED FOR ENHANCED CONTENT
Enhanced Content is typically shown in an area further down on the product detail page. This is where a brand can reinforce and expand upon product information that’s already been established. Here you’ll find images with multiple views, more in-depth feature and benefit copy, how-to-use videos, interactive content, and comparison charts. Many online retailers offer the ability to view enhanced content including: Amazon, Walmart, and Target. Not only does this type of content boost search engine optimization, it also appeals to different shopping styles. Some shoppers simply want to be as educated as possible on a product and welcome enhanced content.