Try. Feel. Love it! Most contact lens wearers think every contact lens solution are all the same. And at the end of the day when your eyes are tired and sore the assumption is your lenses are the issue. The Biotrue Brand developed a campaign to challenge users to TRY Biotrue lens solution and Feel the difference it made. Online campaign offered incentive of free sample (carton) and FSIs in major markets drove consumers to the website to further trial.